At AdWeek 2019, we were tasked to build a pop up activation aiming to educate consumers on their Facebook privacy settings. The pop up was live in the official AdWeek area on Broadway between 67th and 68th Streets for the Monday-Thursday of AdWeek.
We're Magnetic, 2019
Role: Art Director, Design Lead
Design Director: Tico Kanzaki
Designer: Mizuki Tsujikawa
3D Designer: Ivee Barton
INITAL ASK & PROCESS
☟ Revised Moodboards (we went with Option 03)
HOW IT EXISTED
The exterior, plexiglass pedestrian facing wall had a headline and call to action which invited guests to come in and participate in a privacy checkup. Guests could also see through the plexiglass to view the interior of the back wall, where there was additional Facebook branding and privacy messaging.
The smaller side walls that are perpendicular to the flow of pedestrians also had messaging and UI branding that beckoned guests into the space. The back exterior wall facing traffic had a Facebook lockup so that those passing in traffic or on the opposite side of the street were aware that a Facebook activation is going on.