Docs was Codecademy’s bet on community: a coding reference written by experts, educators, and learners. I led design for the launch, building the campaign from the product’s own look and feel. The Docs illustrations and dotted-grid background came directly from the website, so the jump from ad to product felt seamless. The goal wasn’t only awareness. We needed outside contributors from day one, so every piece pointed people toward reading and writing.

Results
3.2× the traffic goal on launch day alone
32k+ visits to Docs, against a 10k target

54 contributor entries in week one
Beat the 45-entry goal in a quarter of the planned four weeks

A May push to drive Codecademy Pro bookings. Two concepts, each built around a different reason learners come to us, and each designed as one animation that works from the feed down to a 250px-tall banner.

In the fall of 2021, Codecademy for Business (CfB) launched the new Teams+ plan. Some of the key benefits of Teams+ for businesses include: faster outcomes with active learning, manage multiple training programs at once, customize curriculum with courses, and tracking team's progress and ROI. My role included: creating paid social videos highlighting these various features, landing pages and event graphics for dedicated webinars, as well as CRM emails to target potential clients.

The Career Paths II campaign highlighted the simultaneous launch of Data Analyst and revamp of our Computer Science Career Paths, and the new Career Path cohorts feature. The campaign had two main objectives: drive new Pro bookings and increase site visits. Marketing channels included paid social, organic social, CRM, blog, and on-site.