This is a collection of some smaller campaigns I've worked on at Codecademy. They weren't as multi-faceted as other campaigns, however, in terms of design and motion, I thought they did a great job at targeting main objectives.
Codecademy, 2021
Role: Design Lead, Motion Designer
Creative Director: Evan Brock
May Pro Bookings
FLOW CHART
So for this ad, we wanted to cover the learner needs of Guidance. Guidance on how to learn what they want to learn. Lee, the copywriter, and I brainstormed this flow chart concept that depicts bunch of different paths and programming languages, and how Codecademy can highlight the specific path that a user would take for what they’re looking for. This ad covers both top and lower funnel, as well as all 4 targeted main buckets (Knowledge Worker Upskiller, Knowledge Worker Career Switcher, Technologist Upskiller, and Technologist Career Switcher).
May Pro Bookings
WHITE BOARD
And for this ad, we focused on Job-Readiness. Learners come to us for specific interview prep, so we wanted to visualize this by creating an example of a whiteboard interview. One of the challenges of this ad was to figure a way to represent a whiteboard-style interview, but in a digestible ad format. Again, this covers both top and lower funnel and targets the Technologist Career Switcher bucket.
Learner Stories Launch
Working with Quickframe, we created a video series for our newly published learner story page. As part of our multi-channel marketing launch, my role included editing video assets to produce short 15-20 second clips that tell a glimpse into our learner's journey. My resources only included the final video file (vs. source files) and had to clip audio to best fit the 15-20 second ads.
Teams+
TEAMS+
Keeping up with the pace of innovation means keeping your workforce’s technical skill sets up to date. In the fall of 2021, Codecademy for Business (CfB) launched the new Teams+ plan. Some of the key benefits of Teams+ for businesses include: faster outcomes with active learning, manage multiple training programs at once, customize curriculum with courses, and tracking team's progress and ROI. My role included: creating paid social videos highlighting these various features, landing pages and event graphics for dedicated webinars, as well as CRM emails to target potential clients.
Spot Illustrations
Throughout my time at Codecademy, I've created a number of spot illustrations for various channels. Featured are some of the illustrations for blog posts, organic social, as well as smaller discount promotions.
This is a collection of some smaller campaigns I've worked on at Codecademy. They weren't as multi-faceted as other campaigns, however, in terms of design and motion, I thought they did a great job at targeting main objectives.
Codecademy, 2021
Role: Design Lead, Motion Designer
Creative Director: Evan Brock
May Pro Bookings
FLOW CHART
So for this ad, we wanted to cover the learner needs of Guidance. Guidance on how to learn what they want to learn. Lee, the copywriter, and I brainstormed this flow chart concept that depicts bunch of different paths and programming languages, and how Codecademy can highlight the specific path that a user would take for what they’re looking for. This ad covers both top and lower funnel, as well as all 4 targeted main buckets (Knowledge Worker Upskiller, Knowledge Worker Career Switcher, Technologist Upskiller, and Technologist Career Switcher).
May Pro Bookings
WHITE BOARD
And for this ad, we focused on Job-Readiness. Learners come to us for specific interview prep, so we wanted to visualize this by creating an example of a whiteboard interview. One of the challenges of this ad was to figure a way to represent a whiteboard-style interview, but in a digestible ad format. Again, this covers both top and lower funnel and targets the Technologist Career Switcher bucket.
Learner Stories Launch
Working with Quickframe, we created a video series for our newly published learner story page. As part of our multi-channel marketing launch, my role included editing video assets to produce short 15-20 second clips that tell a glimpse into our learner's journey. My resources only included the final video file (vs. source files) and had to clip audio to best fit the 15-20 second ads.
Teams+
TEAMS+
Keeping up with the pace of innovation means keeping your workforce’s technical skill sets up to date. In the fall of 2021, Codecademy for Business (CfB) launched the new Teams+ plan. Some of the key benefits of Teams+ for businesses include: faster outcomes with active learning, manage multiple training programs at once, customize curriculum with courses, and tracking team's progress and ROI. My role included: creating paid social videos highlighting these various features, landing pages and event graphics for dedicated webinars, as well as CRM emails to target potential clients.
Spot Illustrations
Throughout my time at Codecademy, I've created a number of spot illustrations for various channels. Featured are some of the illustrations for blog posts, organic social, as well as smaller discount promotions.