I worked with the Casper team to create and illustrate print manuals for their Upholstered Bed Frame and Wooden Bed Frame products. This project required design layout, as well as brand new illustrations that showcase each step in the instructional. The goal of these manuals were to be as clear and concise so customers could have the smoothest experience in setting up their bed frames. 

Casper, 2020
Role: Illustrator, Designer
Senior Director: June Sung
Copywriter: Gwen Tan

INITAL PLANNING

The team at Casper provided me instructional videos walking through the process of setting up each bed frame. Using that as my main starting point, I broke down all important steps, and sketched best ways to illustrate. I was also provided technical drawings as reference to layout and dimensions, however, all the illustrations were created by hand. 

As the final step, I designed the final print layout to fit a 11x17 piece of paper. The key components included were: illustrations of all pieces, Casper contact information and FAQs, diagrams for each step, and instructions in English, French, and Spanish.